Brewers Forum 2021, discover the programme!

You’re thirsty to discover what the 2021 Forum is brewing for you? Here it is! Our international speakers will lead you through four inspiring days, showcasing best-practices, highlighting upcoming trends, offering practical advice to perfect your brewing art, improve your marketing and storytelling and reaching out to your customers in this tough time. Over four days, our 20 sessions will deal with the following issues:

• The general state of the brewing industry on both sides of the Atlantic Ocean, and what challenges our sector will face in the next years
• How sustainability will drive industry’s future, what policy-makers are cooking and what brewers are doing to lead the way towards a green future for beer, consumers and our planet
• Practical advices and do’s and don’ts to market your products through the right channel, be it the off-trade or by making the most of the digital solutions and to tell your story to consumers
• Technical advice by brew masters and lead experts to brew the perfect lager, invest in hard seltzer, master the arts of barrel-ageing and develop your own range of non-alcoholic beers in a small brewery
• The latest trends in beer styles innovation, mixing tradition and modernity, as well as on packaging with a focus on cans

Come and join us on 1-4 June 2021 to listen to inspiring presentations from, amongst others, Dolf van den Brink (Heineken CEO), Atsushi Katsuki (Asahi Group Holding CFO), Lasse Aho (President, The Brewers of Europe and Managing Director, Olvi), Pierre-Olivier Bergeron (Secretary-General, The Brewers of Europe), Bob Pease (CEO and Director, Brewers Association), Christian Weber (Vice-President of The Brewers of Europe and CEO Karlsberg Group), Marek Kaminski (President of the Polish Craft Brewers Association), Benet Fité (EBC President and Mahou SanMiguel), Jaega Wise (Wild Card Brewery), Casey O’Neill (Boston Beer Company), Yvan de Baets (Brasserie de la Senne), Jan-Paul Rutten (Gulpener), Mandi McKay (Sierra Nevada Brewery), Manuel Fuentes Ramajo (Compañía Cervecera Zeta S.L.) and Angel Cózar (Cervezas Majara), Rudi Ghequire (Rodenbach), Jitka Ilčíková (Wild Creatures Brewery), Matt Brynildson (Firestone Brewing), Jocelyn Chazel (L’Effet Papillon), Jan Paul (Svaneke Bryghus), Lars Marius Garshol, Ulrike Genz (Schneeeule), and many more…