This report examines the beer market in China, considers the different competitors active within the market, examines product requirements and looks at the different routes to market.
The report goes on to examine the necessary import formalities and intellectual property rights. A logistics solution is included along with a costing model. Opportunities and challenges are highlighted and a relevant case study is included.
The following reports on craft beer have also been recently published, please see more information at the links below:
Success Case Study: Lagunitas Brewery – The evolution of craft beer from local to national
Success: Camden Town Brewery – Taking craft beer from local niche to national/international brand